Expand Your Talent Pool By Ensuring Your Website Careers Page is ADA Compliant

Company websites should be designed to be accessible to all because it drives business, creates and retains customers, nurtures client relationships and increases SEO (search engine optimization).  In our April 2019 e-blast (http://blog.pmphr.com/2019/04/22/ensure-your-companys-website-is-ada-compliant/), PMP talked about the need to ensure that websites are ADA compliant, specifically accessible to the visually impaired.

For the same reasons, businesses should ensure their career websites and pages are accessible to those with vision, hearing or other impairments.

In today’s tough market for talent, employers already use various strategies and online tools to attract qualified applicants to fill open positions.  Consider the company website that is not accessible to those with a vision or hearing impairment and thus, cannot learn about or apply for a job opening.  When individuals cannot access content or apply for jobs, it can potentially lead to lawsuits as discussed in our April 2019 e-blast (http://blog.pmphr.com/2019/04/22/ensure-your-companys-website-is-ada-compliant/).

The Web Content Accessibility Guidelines (WCAG) 2.0AA defines how to make web content more accessible to people with disabilities.  Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities.  Even though this has not yet been adopted by the Americans with Disabilities Act (ADA) standard by federal agencies, the WCAG 2.0 AA has been applied by most courts as the ADA standard to determine website compliance.

Companies send a positive message to customers, clients, existing employees and all potential applicants when the websites and career pages are useable by those with impairments and disabilities.  Expand your talent pool with accessibility to your careers pages which can have a positive impact on business.

PMP is here to help companies ensure their websites are compliant with the ADA.

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